He was also the man responsible for putting the parentheses around american telephone areacode numbers when they were first. Steven heller sutnars brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of modernist pioneers and made him one of. Visual design in action is a testament to the historical relevance of modernism and the philosophical resonance of sutnars focus on the functional beauty of total clarity. International shipping and import charges paid to pitney bowes inc. It was an exhibition of his work and a selffunded book. Personally, i would skip visual design in action unless you are dying to have some sutnar examples in your reference library. Ladislav sutnar is an authority on exhibition design, typography, advertising, posters, magazine and book design.
Although he is uncredited, his contributions to business organization benefited society, which included creating a userfriendly telephone directory by implementing parenthetical area codes. Ladislav sutnar 18971976 is somewhat known as a pioneer of information design and precursor of web design, whose major contributions included. Ladislav sutnar presents visual design in action graphic design book. He was also the man responsible for putting the parentheses around american telephone areacode numbers when they were first introduced. Visual design in action, which was curated by allon schoener but meticulously designed by sutnar himself. Visual design in action 1961 argues for future advances in graphic design and defines design. It shows the reader how powerful design can be, featuring ladislav sutnars stunning modern graphics, advertisements and corporate identities. See more ideas about graphic design, design and book. Visual design in action by ladislav sutnar designers supply. Design for point of sale approximately pages of text unpaginated. He travelled to new york as exhibition designer for the 1939 worlds fair czech pavilion.
For a wide range of american businesses, he developed graphic systems that clarified vast amounts of complex information, transforming business data into digestible units. Sutnars brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of modernist pioneers and made him one of the visionaries of what is today called information design. This reprint of visual design in action originally published in limited quantities in 1961 is as spoton about the power of design and design thinking as it ever was. See more ideas about graphic design, book design and design. The exhibition was the basis for the book of the same name, which, because he could not find a publisher who would pay the high production costs, sutnar financed out of his own. Ladislav sutnar was a progenitor of the current practice of information graphics. Learn more opens in a new window or tab international shipping paid to pitney bowes inc. The front cover is illustrated with a photo of frank lloyd wrights stunning building, the fallingwater.
See more ideas about graphic design, book design and modern graphic design. Visual design in action, a seminal work of graphic design and a hallmark of book publishing. Oblong folio, publishers gold cloth over gridprinted cloth boards, spine stamped in black, red endpapers. Sutnar s other book, catalog design progress, contains significantly better examples of his work. Ladislav sutnars cloth case cover with hand drawn type on the spine. Born in czechoslovakia, ladislav sutnar was a pioneer of information design. Unclipped dustjacket is tattered and has several very large chips, and is soiled, with numerous creases, tears.
Let us hope that someone decides to reissue cdp sometime in the. Visual design in action caduff, reto, heller, steven on. See more ideas about graphic design, book design and. The entire book was designed by ladislav sutnar 18971976, the czechamerican avantgarde graphic designer, a pioneer of information design, and information architecture. Out of print for decades, visual design in action is one of the most beautiful books on modern graphic design. Sutnar wrote important manuals of form manipulation including catalog design 1944 and catalog design progress 1950 that were guidebooks intended to clear away the chaos of printed material. Out of print for over 40 years, the iconic book on modern graphic design created by arguably one of the 20th centurys greatest designers is prime for republication. Ladislav sutnar november 1897 november was a graphic designer from plzen, czechoslovakia in thenwestern bohemia who was a pioneer of information design and information architecture. Named for one of the most innovative graphic and information designers of the 20th century, ladislav embraces the legacy of its namesake without being derivative. Visual design in action is a snapshot of sutnars american period 19391976, and includes graphics for carrs department store, advertisements for the vera neumann company. Although separated by a generation, ladislav sutnar 18971976, known as the father of modern information design, and f.
He worked as an educator, designer and later as director of a publishing house in prague before traveling to new york in 1939 as exhibition designer for the czech pavilion at. Visual design in action by ladislav sutnar graphic art news. His work was rooted in rationality and the process of displaying massive amounts of information in a clear and organized manner for easy consumption by the general viewer. Receive a copy the facsimile edition of visual design in action and the accompanying supplementary booklet as well as a silkscreened reproduction, suitable for framing, of the poster for the 1961 traveling exhibition ladislav sutnar. Originally published in 1961, sutnars commanding text slipped below the radar and has been out of print for decades, despite the devotion of some modern titans of the graphic. The former introduced a variety of radical systematic departures in catalogue design, the latter finetuned those models to show how complex information. One of the most astonishingly beautiful and classic design books ever to be made. Hardcover binding with minor soiling and shelfwear, and rubbed corners.
Buy ladislav sutnar visual design in action facsimile, reprint by reto caduff, steven heller isbn. This reprint illustrates the power of design and features astonishingly contemporary graphics, advertisements and corporate identities for renowned brands. Sutnars brilliant structural systems for clarifying otherwise dense industrial data. Ladislav sutnars visual design in action by designers. He was wellknown for his work in the publishing community as well as for his work as a stage and exhibit designer. The ladislav sutnar prize 2015 award ceremony took place on 26 october 2015 as part of the international symposium designmeeting 2015 held by the ladislav sutnar faculty of design and art and supported by the european capital of culture pilsen 2015 pleas e. Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities. See more ideas about graphic design, book design and sweets catalog. Ladislav sutnar s brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of modernist pioneers and made him one of the visionaries of what is today called information design. Today we are looking at czech avant garde constructivism. Facsimile reprint of an iconic 1961 book by modernist graphic designer and pioneer of information design ladislav sutnar crowdfunding. On the heels of the successful kickstarter campaign to reprint the seminal ladislav sutnar. Although he is uncredited, his contributions to business organization benefited society, which included creating a userfriendly telephone directory by implementing. But perhaps his most important book was visual design in action.
Ladislav sutnar sutnar, a czech designer born in 1897, was one of the first designers to actively practice the field of information design. A lost milestone of modern graphic design by the father of information graphics. The first installment of the series designing information by ladislav sutnar and and k. Ladislav sutnar is a man who wore many hats in his career. Marinetti 18761944, the founder of the modern art movement known as futurism, were both multidisciplinary innovators who experimented with typography and advertising design in ways that remain remarkably fresh today. These articles, subsequently released together as designing information, were informed by the authors work at sweets catalog service, a dominant. Ladislav sutnars 1961 book, visual design in action is a revolutionary book on modern graphic design. An important designer and design theorist, ladislav sutnar 18971976 was educated in prague. The futurist design thinker buckminster fuller was also present at the fair but had not met the newly arrived sutnar. During the late 1920s and the early 1930s, fuller made a reputation based, in part, on his novel, aerodynamically designed prototypes of experimental vehicles first called 4d transport, and later renamed dymaxion, a. An iconic book on modern graphic design, out of print for more than 40 years, is poised for a comeback. Cdp is unfortunately out of print and quite expensive. Visual design in action facsimile edition kickstarter. Ladislav sutnars brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of modernist pioneers and made him one of the visionaries of what is today called information design.
Everyday low prices and free delivery on eligible orders. Facsimile reprint of an iconic 1961 book by modernist graphic designer and pioneer of information design ladislav sutnar. Visual design in action facsimile edition en kickstarter. A father of web design, kept alive by his son the atlantic. Ladislav sutnar 9 november 1897 november 1976 was a graphic designer from plzen, czechoslovakia in western bohemia who was a pioneer of information design and information architecture.
While less of a wellknown name than other twentiethcentury modern graphic designers, ladislav sutnar is acknowledged as the. Not only did he excel artistically in many mediums, he also mastered graphic and information design. Visual design in action facsimile edition on kickstarter. Contains approximately 500 illustrations by archipenko, herbert bayer, marcel breuer, alexander. Originally published in 1961, ladislav sutnars visual design in action is one of the most groundbreaking books on modern graphic design. Italian designer massimo vignellis copy of czech infographics pioneer ladislav sutnars midcentury survey of pointofsale design, signed and dated by vignelli on the upper pastedown chicago, february. Learn more opens in a new window or tab any international shipping and import charges are paid in part to pitney bowes inc. Although he is uncredited, his contributions to business organization benefited society, which included creating a userfriendly telephone directory. The designing information series was commissioned by interiors magazine and originally appeared in three parts during february, march and. Visual design in action that was the basis of the book.